Every system your growth needs.
Built under one roof.
Eleven capabilities, one perspective: we are a business development consultancy first. We research your market, diagnose your funnel, and then build the exact systems — web, reviews, search, commerce, AI — that make your business more revenue and save more on operations.
Business Development Consultancy
Every Mini-Labs engagement begins here. We audit your workflows, market position, funnel and operations — the same workflow-intelligence methodology our parent company Maxlab uses with enterprise clients, right-sized for SMBs, restaurants and founders.
Review & Reputation Growth Engine
A done-for-you Google review service, born in our own neighbourhood. Personal review requests — your photo, their name, your voice — sent to past and new customers in controlled daily batches. Consistent reviews mean higher Google Maps rankings, more calls, and more bookings.
- First reviews typically within 48 hours of your 15-minute setup
- Automated, polite follow-up that stops the moment a review is posted
- Every review answered for you — good or bad — in your voice
- 100% Google-policy compliant: no gating, no incentives, no fake reviews
- Monthly reports: new reviews, star rating, Maps 3-pack position
Loyalty & Retention Systems
Acquiring a customer is expensive. Keeping one is profit. We design points, tiers, referral and rewards programs that turn one-time buyers into regulars — for restaurants, retail, salons and DTC brands.
Website Creation, Design & UI/UX
Your website is your hardest-working employee — or your most expensive liability. We design premium, conversion-engineered websites where professional SEO architecture, accessibility and performance are built into the first wireframe, never bolted on.
- UX research and conversion-first information architecture
- Semantic HTML, schema markup, Core Web Vitals optimized
- Copywriting engineered for search intent and trust
- Mobile-first, WCAG-conscious, blazing fast
- CMS handover and training — you own everything
Branding & Visual Identity
People trust businesses that look like they mean it. Our branding and graphic design practice gives SMBs an identity system with the polish of a category leader — consistent across signage, packaging, social and web.
Ecommerce Development
Stores engineered to sell — Shopify, custom builds, and direct online ordering for restaurants that cuts third-party app commissions. Checkout friction, product storytelling, and retention flows all handled.
- Shopify & custom storefront design and development
- Restaurant direct-ordering — keep the margin delivery apps take
- Conversion rate optimization and A/B testing
- Email/SMS retention flows and abandoned-cart recovery
Mobile App Development
iOS and Android apps for founders, clinics and service businesses — designed for daily use, not app-store screenshots. We handle strategy, UI/UX, development, launch and iteration.
SEO / AEO / GEO
Search has three fronts now. SEO ranks you in Google. AEO gets you cited by ChatGPT, Gemini and AI Overviews. GEO keeps your brand visible inside generative results. We build for all three — because your customers search, ask, and prompt.
- Technical SEO: architecture, Core Web Vitals, schema markup
- Local SEO: Google Business Profile, Maps 3-pack, citations
- AEO: structured answers, FAQ schema, entity optimization
- GEO: brand visibility in AI-generated results
- Content strategy targeting underserved, high-intent keywords
Digital Marketing, Research & Strategy
Research first, spend second. Paid, organic and lifecycle marketing built on real market research — with every dollar tracked to a lead, a booking or a sale. No vanity metrics, no retainer theatre.
Custom Software Solutions
When off-the-shelf tools don't fit how your business runs, we build ones that do — dashboards, client portals, booking systems, internal tools, and the integrations that connect your whole stack.
Automations & AI Integration
Backed by Maxlab's production AI engineering, we automate the 20% of workflows consuming 80% of your team's time — missed-call textback, booking follow-ups, quote generation, support triage — with guardrails, audit trails and honest ROI math.
- AI agents for reception, support, follow-up and triage
- Workflow automation across your existing tools
- AI integration into your website, CRM and ordering systems
- Human-in-the-loop design — AI that knows when to hand off
Not sure which system you need first?
That's exactly what the free growth audit is for. Thirty minutes, honest advice, and a researched recommendation — even if it's "not yet."
Book a Free Growth Audit