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Identity · Look Like The Leader

Make a five-person business feel like the category leader

People trust businesses that look like they mean it. Mini-Labs builds identity systems with the polish of a category leader — logo, typography, color, voice — then applies them consistently across your signage, menus, packaging, social and web.

Brand identity design workspace with logo sketches and palettes at the Mini-Labs studio
What's Included

Everything this system covers

  • Logo and complete visual identity systems
  • Brand guidelines your whole team can actually follow
  • Menu, packaging and print design
  • Signage and environmental graphics
  • Social media templates and content kits
  • Brand voice and messaging foundations
Logo design Rebrands Brand guidelines Menu design Packaging Signage Social kits Pitch decks
Proof

Measured outcomes, not promises

47%
Conversion lift after rebrand — Rennsieger™
22%
Average order value growth
2.6x
Social-to-store visits — Hen n' Bun
The rebrand paid for itself in one season. — Rennsieger™
FAQs

Common questions, straight answers

A focused identity package (logo, colors, typography, core applications) typically ranges from $2,500 to $8,000 CAD with Mini-Labs. Full rebrands with guidelines, packaging and environmental design range $8,000 to $25,000. Fixed-scope quotes always, after a free audit.

Not necessarily. Often the logo is fine and the problem is inconsistency: five fonts, random colors, DIY menus. A brand-tightening engagement — guidelines plus redesigned core touchpoints — frequently delivers 80% of a rebrand's impact at a fraction of the cost. We'll tell you which you need, honestly.

Yes, measurably. Customers infer quality and price-worthiness from visual consistency within seconds. Our client Rennsieger saw conversion up 47% and order value up 22% after their rebrand — because a premium look removes the doubt discount.

Let's scope this for your business

A free 30-minute growth audit, honest go/no-go advice, and a fixed-scope proposal within 5 business days.

Book a Free Growth Audit