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About Mini-Labs

Enterprise-grade thinking.
Neighbourhood-sized heart.

Mini-Labs is the sister brand of Maxlab, an AI agency shipping production systems for logistics networks, institutes and enterprises across three continents. We exist because the businesses that need that thinking most — the café, the clinic, the contractor, the founder — could never access it. Now they can.

The Mini-Labs team collaborating in their Toronto studio on client growth systems
Our Story

It started with our own neighbourhood

Before Mini-Labs had a name, we walked into the local businesses around us — the coffee shop, the salon, the pizza place — and asked one question: why do the best businesses on this street have the worst Google presence?

So we fixed it, door by door. We built them a review & reputation engine that turned their happy customers into consistent Google reviews. Rankings climbed. Phones rang. And those owners started asking for more — a better website, a loyalty program, help with ads, an AI receptionist.

Mini-Labs is the answer to those asks: a business development consultancy that brings Maxlab's research-first, eval-driven engineering culture to SMBs, restaurants and founders — across Toronto, the GTA, Canada, the United States, and the Middle East.

How We Work

Four rules we don't break

01

Research before receipts

We never quote before we understand your market, your funnel and your numbers. Every proposal is built on a real audit, not a template.

02

Outcomes over output

We measure reviews, rankings, orders, and hours saved — not deliverables shipped. If it doesn't move a number you care about, we don't build it.

03

Honest go / no-go

We tell you what not to build, even when it costs us the invoice. Clients stay for years because the advice is real.

04

Systems that compound

One-off campaigns fade. We build engines — reviews, retention, search, automation — that keep working while you run your business.

Maxlab engineering team building production AI systems that power Mini-Labs automations
The Maxlab Connection

Backed by a production AI agency

Maxlab designs and ships production AI for enterprises — custom agents, automation, and full-stack AI products across SaaS, healthcare, fintech, logistics and retail. Mini-Labs shares its team DNA, its eval-first engineering standards, and its 90+ shipped projects.

  • Same engineering bench, right-sized engagements for SMBs
  • Team members from LUMS, U of T, UC Berkeley, LSE, York and more
  • Certified across AWS, Google, OpenAI, Anthropic, UiPath and Oracle ecosystems
  • When you outgrow Mini-Labs, Maxlab is one conversation away
Visit Maxlab
90+
Projects shipped
10+
Industries served
3
Continents of clients
1
Neighbourhood at a time

Come see what we'd find in your business

A free 30-minute growth audit. No pitch deck, no pressure — just a researched read on where your growth is hiding.

Book a Free Growth Audit