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Case Studies

Real businesses.
Real growth.

Every engagement is measured against the numbers that matter — reviews, rankings, orders, hours saved, revenue. Hover any card to see the outcomes. These clients first trusted our parent company Maxlab; today they trust Mini-Labs.

Warm specialty coffee shop interior of Mehfil Coffee, a Mini-Labs review growth client
Mehfil Coffee
Reviews & Loyalty · Restaurant
+214
New Google reviews in 90 days
#2
Google Maps ranking in area
38%
Increase in walk-in traffic
Read the story
Logistics warehouse operations at SkyNet Worldwide Express automated by Mini-Labs AI
SkyNet Worldwide Express
AI & Automation · Logistics
71%
Manual dispatch work automated
3.4x
Faster quote-to-booking time
42%
Support tickets deflected
Read the story
Law office of Aziz Law, a Mini-Labs SEO AEO GEO client ranking page one on Google
Aziz Law
SEO / AEO / GEO · Legal
156%
More qualified consult requests
38
Page-one keywords won
4x
AI-search citations (AEO)
Read the story
Fresh pizza from Pizza Karachi, whose direct ordering system was built by Mini-Labs
Pizza Karachi
Website & Ordering · Restaurant
64%
Increase in direct online orders
31%
Third-party commission saved
2.1x
Return customer rate
Read the story
Premium fashion retail display for Rennsieger, a Mini-Labs ecommerce and branding client
Rennsieger™
Ecommerce & Brand · Retail
47%
Increase in conversion rate
22%
Growth in average order value
5.8x
Return on ad spend
Read the story
Modern clinic consultation at Spine Master, ranked number one on Google Maps with Mini-Labs
Spine Master
Reviews & Local SEO · Clinic
2.3x
New patient inquiries
4.9★
Google rating achieved
#1
Maps 3-pack visibility
Read the story
Students collaborating at Dignosco, an education consultancy grown by Mini-Labs marketing
Dignosco
Digital Marketing · Education
44%
Reduction in cost per lead
61%
Increase in applications
3x
Organic traffic growth
Read the story
Signature gourmet burger at Hen n' Bun, rebranded and review-boosted by Mini-Labs
Hen n' Bun
Branding & Reviews · Restaurant
+137
New Google reviews in 60 days
29%
Increase in weekend covers
2.6x
Social-to-store visits
Read the story
Lecture hall at World Times Institute, whose Mini-Labs website rebuild tripled organic inquiries
World Times Institute
Website & SEO · Education
188%
Organic enrolment inquiries
35%
Reduction in bounce rate
26
Page-one rankings
Read the story
Healthcare professional using the GeoBlood donor app designed and built by Mini-Labs
GeoBlood
Mobile App · Healthcare
58%
Donor response time reduced
12K+
Active monthly users
74%
Donor retention rate
Read the story
Dubai skyline representing Travels Dubai, a Mini-Labs GEO and local search client
Travels Dubai
GEO & Local SEO · Travel
96%
Increase in booking inquiries
3.2x
Business profile actions
41%
Revenue from organic search
Read the story
Trading dashboard built as custom software for Playbook Trading by Mini-Labs
Playbook Trading
Custom Software · Finance
90%
Weekly reporting time saved
78%
Onboarding completion rate
23%
Operating cost reduction
Read the story
Barista serving customers at Mehfil Coffee, whose Google reviews grew by 214 in 90 days with Mini-Labs
Featured · Reviews & Loyalty · Restaurant

Mehfil Coffee: from invisible to inevitable

A beloved neighbourhood café with quiet weekday evenings and a Google profile that didn't reflect its regulars' love. We turned their existing customer base into their loudest marketing channel.

  • Review engine launched in one 15-minute setup call — first reviews in 48 hours
  • Loyalty punch-card digitized: visit 5 times, sixth coffee free
  • Every review answered in the owner's voice, good or bad
+214
Reviews in 90 days
#2
Maps ranking
38%
More walk-ins
"We went from empty tables at 6pm to a waitlist." — Owner, Mehfil Coffee
Automated dispatch operations inside SkyNet Worldwide Express, a Mini-Labs AI consultancy client
Featured · Consultancy + AI Automation · Logistics

SkyNet Worldwide Express: the dispatch desk that runs itself

A business development consultancy contract that found the real bottleneck: 71% of dispatch coordination was manual copy-paste across systems. We automated it — with humans kept in the loop where judgment matters.

  • Workflow-intelligence audit mapped the 20% of tasks eating 80% of team time
  • Quote-to-booking automated across email, CRM and carrier systems
  • Support triage agent deflects routine tickets, escalates the rest
71%
Dispatch automated
3.4x
Faster bookings
42%
Tickets deflected
"They told us what not to build. That's rare." — Operations Director
Aziz Law offices, where Mini-Labs SEO AEO and GEO won 38 page-one rankings
Featured · Website + SEO/AEO/GEO · Legal

Aziz Law: found by people who search — and people who ask AI

A respected practice with zero search presence. We rebuilt their website with SEO architecture inside the wireframes, then layered AEO so AI assistants cite the firm as the answer for their practice areas.

  • Site rebuilt: semantic structure, schema, Core Web Vitals in the green
  • Content targeting underserved, high-intent legal keywords
  • Entity + FAQ optimization earning citations in AI Overviews and ChatGPT
156%
More consult requests
38
Page-one keywords
4x
AI citations
"Consult requests more than doubled. Everything was measured." — Principal, Aziz Law
Pizza Karachi's signature pizza, now ordered directly through the Mini-Labs-built ordering system
Featured · Website + Direct Ordering · Restaurant

Pizza Karachi: keeping the margin the apps were taking

Every delivery-app order was costing up to 30% in commissions. We built a direct ordering experience so good that customers preferred it — and backed it with retention flows that bring them back.

  • Mobile-first ordering site with one-thumb checkout
  • SMS win-back flows for lapsed customers
  • Google Business Profile optimized for "pizza near me" intent
64%
More direct orders
31%
Commission saved
2.1x
Repeat rate
More Wins

Eight more stories, same standard

Rennsieger™
Ecommerce & Brand · Retail
Rebrand + store redesign lifted conversion 47%, AOV 22%, and ROAS to 5.8x.
Spine Master
Reviews & Local SEO · Clinic
4.9★ rating, #1 Maps 3-pack visibility, and 2.3x new patient inquiries.
Dignosco
Digital Marketing · Education
Cost per lead down 44% while applications rose 61% and organic traffic tripled.
Hen n' Bun
Branding & Reviews · Restaurant
+137 reviews in 60 days, weekend covers up 29%, social-to-store visits 2.6x.
World Times Institute
Website & SEO · Education
Organic enrolment inquiries up 188% with 26 page-one rankings after rebuild.
GeoBlood
Mobile App · Healthcare
Donor response time cut 58%; 12K+ monthly users at 74% retention.
Travels Dubai
GEO & Local SEO · Travel
Booking inquiries up 96%; 41% of revenue now from organic search.
Playbook Trading
Custom Software · Finance
Consultancy-only engagement: 90% of reporting time saved, costs down 23%.

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